Cruise RM: Pricing vs Upgrading

Cruise operators tend to be a bit smaller than tour operators, but their Revenue Management challenges are no less daunting. At the core of Cruise RM is the interaction between two key RM instruments: pricing and upgrading. This whitepaper explores the effectiveness of both instruments in a very small model.

Click here to download this whitepaper.

A more extensive model (including flight capacity from three origin airports, 3 cabin types and five sailing dates) came up with comparable results. Feel free to contact us for more detail.

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